Build, ship and optimize your product without bugging engineering

Causal’s tightly integrated data model gives your entire product dev team a data governance framework to work from. Configure product features without writing any code and use the web tools to run rigorous experiments without relying on engineering.

Feature schema defined in code

Poorly defined and unstructured data slows product teams down. Get everyone on the same page with Causal’s shared data model. Schemas are easy to create and update as your product changes since they use a familiar language and live in your revision control system.

Easily design and launch experiments

It’s just plain hard to design, run, and learn from experiments. Which features are actually driving the business? Launch experiments, analyze results, and roll out changes without changing any code. Product managers and data scientists can test and iterate quickly without having to rely on engineers.

Typesafe SDKs

Errors happen, even with the best intentions. Custom, typesafe SDKs specific to your feature schema help you find and fix tracking code errors at compile time before they’re ever committed.

Automatic data pipelines and ETLs

Causal’s data pipelines and ETLs organize your data and deliver it to your data warehouse. Once a feature is defined, Causal automatically creates the tables needed to store the impression and event data for the feature and generates the ETLs necessary to populate these tables. As you change your data definition, Causal automatically keeps your data warehouse up to date.

QA tools

Experience features the same way that your users experience them and make sure your tracking code is set up correctly before you roll it out. With Causal’s Event Viewer, you can see what data will flow through your system so you understand what data you’re capturing.

Define new or use existing metrics

Data analysts can define company metrics, creating a company-wide view of how experiments perform to see if they’re moving the business forward. Create completely new metrics or build off of what already exists in your data warehouse. It’s totally up to you.

Feature cleanup system

Give your entire product team visibility around which features are live and which have been deprecated. Causal marks the relevant code as deprecated and engineers’ IDEs and developer tools will flag that code accordingly. Engineers can remove the obsolete feature without leaving their IDE rather than having to hunt through JIRA tickets or guess at whether the code is obsolete.

We integrate with your existing tech stack

Why product dev
teams love Causal

We had four A/B testing platforms—none of which met our needs—and I’ve been trying for years to unify them and solve our problems across our stack. We’ve started eliminating those other platforms and Causal has increased the velocity of our experimentation.”

Tony Deigh
Co-Founder & Chief Data Officer, Jobcase

With Causal, I don’t have to worry about the data being off. So I can be more productive around new things to implement and not have doubts around pushing out experiments.”

Bade Adebayo
Staff Software Engineer, Summari

Build, ship and optimize consumer tech products
without stitching together half a dozen tools

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